Yesterday my co-worker and I attended the very secretive and mysterious (NOT) Blog Council Un-Conference. I will now NOT tell you what DIDN’T happen there:

click on the monkey to see more pics
It was held and the most awesomerifictastic (yes I feel the need to combine 3 words to make one adjective for this one) un-meeting un-facility in Chicago called the Catalyst Ranch- be jealous!
The meeting commenced with a ceremonial LIFTING of the screen in honor of NO POWERPOINTS! We all cheered and so began the un-beginning of our un-conference at the un-meeting facility.
Had there been nothing to talk about I might have felt fulfilled simply on account of a room filled with playdoh, vintage toys and pillows. Yes, it’s true, as much as I tried to focus on a very serious breakout group on the subject of measuring the impact of social media and ROI or as I will borrow from a fellow participant “Risk Of Ignoring”, my eyes kept wandering towards a stuffed poodle wearing safety goggles that was perched on the chair next to a very nice exec from Intel. Or could it have been the Microsoft guy sitting on the lifeguard chair under a gigantic cocktail umbrella, or the dell guy on a rocker, oh, I can’t decide.
Some moments were like group therapy (which is sometimes necessary) while others were filled with productive conversation around how to manage a large companies’ strategy towards blogger relations and the blogosphere.
The director of digital comms at Coca Cola kept us fueled with coke products, let me school you for a minute: Diet Coke- Girlie, Coke Zero- boys afraid of seeming girlie- ok, maybe that’s an oversimplification.
Another topic of conversation was the name “Blog Council” it seems some companies won’t allow membership based on the name alone- yes, it sounds communist to me too (KIDDING). Other ideas include combinations of the following topics: Blog, Social Media, Word of Mouth, Interactive Media and Entities: Council, Institution, Association, League, Exchange. (tawk amongst yourselves) Some brought up the fact that perhaps companies who are too, how shall I say, er, “strict” to join because of a name issue should be, how do I say, er, “left out.”
Yes, the violent debate wages on….
My vote still lies with “Very Important and un- Secretive Un-Society of Un-Meetings where we don’t not talk about very Important Un-Topics”
The council day wrapped up with free beer from Molson, Canada (another participant). Yes, it was all good.